The Other-Half Wingman

In our most recent blog series, we have been profiling the 7 types of COOs.

Today, we're going to profile the other-half.

NOTE: your spouse or significant other is often times your better half. This is the other-half and shouldn't be confused with the former (unless they are the same person!)

The other-half is brought in to complement style & knowledge base of the CEO.

The ying to your yang. Like Ballmer was to Gates at Microsoft.

Gates, in spite of his obvious brilliance, was known to be intimidating. His legendary intensity & focus made some people uncomfortable. The other-half is suited ideally to balance this out.

The other-half doesn't always have to have the same industry experience as the CEO. In fact, it may be helpful if he/she doesn't.