Amazon, Google Chrome extension and “Keepa”

If you are an Amazon shopper, (and let's face it, by now, many of your are) please pay very close attention (and HT="hat tip" to the WSJ for making me aware of this capability) to today's blog. As a certified data aggregator, I'm pleased to pass this "nugget" along to my readership.

Seems there is an app called Keepa. Keepa is an "extension" that you can download for use on the Firefox and Google Chrome browser. Once installed, open the app (located in the upper RH corner of your web browser.)

You'll be greeted by a powerful dashboard showing the "hot items"—big recent price reductions, etc. based on the filters that YOU set. Some very powerful capabilities that you might not be aware of.

Say for example—you're in the market for incontinent underwear, an HDTV indoor antenna, Special K or the trifecta. Once Keepa is loaded, pull up the app and type "incontinent underwear" or "HDTV indoor antenna" or "Special K" into the search box. Brand specific or brand agnostic— doesn't matter. NOTE: Well, it does matter when you type in Special K.

Side-by-side comparisons populate the screen!

365 day historical trendline. New/used pricing. Compare online with eBay.

EDITORS NOTE: Use Keepa as a pricing tool. Competing on price alone is indeed a race to the bottom. Hey Jim, thanks for the nugget. With this new found awareness, what do you do with it?

Together with your sales and marketing team, and only if you need to, work on your value prop and competitive positioning. If price is your only selection criteria in selecting a merchant or vendor, the Keepa tool is a great data aggregator that accelerates price trends on consumer items (and soon B2B) and current pricing for the discerning shopper. If you can wait, type in an alert for the item that you are looking for.

The conversation is the relationship—changing our world by changing ourselves—what are you thinking?