Interesting feedback on the Campbell's Leadership Model–thanks.
Let me start by asking–do you think leaders can be made or are leaders born with "it?"
Often leaders have the very best intentions but people can't read your mind. And, as leader, your followers shouldn't have to guess your motives or your intentions. In my mind, this is why it is important to declare yourself and be fully transparent. Share with your followers why you choose to lead and the values that you live by.
As leaders, sometimes we struggle in our attempts to influence or swing favor. Thankfully, not with all, but with some. By the way, don't be offended. I think this phenomena is a natural occurrence of the times we live in, how we were brought up and posssibly what we're taught as children.
That's the "what", now for the "how." I often suggest that as leader, you sit down with these folks and have a heart-to-heart, a 1:1, let your guard down and be fully transparent. Declare yourself, talk about your values, peel back the onion a bit and let your folks see your vulnerabilities (some call it "being real") and why you care so much about what you do.
As importantly, ask them. Determine how their views on work and workplace culture are in alignment or different from your own. I guarantee this will be a genuine inflection point in your relationship going forward.
Keep in mind that once you have these conversations, your followers will be on the lookout for congruity of your actions with your words. Thus, it only makes sense to "walk the talk." If your actions aren't consistent with your words, your ability to lead is compromised.
The conversation is the relationship-changing the world by changing ourselves–what are you thinking?